Strategic Management of Technological Innovation Melissa Schilling 6th Edition

If you are looking for a comprehensive guide on strategic management of technological innovation, the 6th edition of “Strategic Management of Technological Innovation” by Melissa Schilling is a top choice. This book is widely recognized as the leading text in the field of innovation strategy and provides valuable insights into managing innovation as a strategic process.

Key Features:

• Organized to mirror the strategic management process used in most strategy textbooks.
• Emphasis on practical applications and examples.
• Systemic coverage of existing research with footnotes for further reading.
• Designed for courses in strategic management, innovation, and new product development.
• Accessible to both business and engineering students.

Book Description:

“Strategic Management of Technological Innovation” approaches innovation management as a strategic process, progressing from assessing competitive dynamics to strategy formulation and implementation. It combines practical applications with comprehensive research coverage, making it an ideal primary text for students in various disciplines.

ISBN-10:

1260087956

ISBN-13:

978-1260087956

FAQs:

1. Is this book suitable for business students only?

No, this book is designed to cater to the needs of both business students and engineering students who are interested in strategic management of technological innovation.

2. Can this book be used for courses in new product development?

Yes, this book is suitable for courses related to innovation, strategic management, and new product development.

3. Does the book provide practical examples?

Yes, the book emphasizes practical applications and includes examples to illustrate key concepts.

Conclusion:

The 6th edition of “Strategic Management of Technological Innovation” by Melissa Schilling is a valuable resource for understanding and implementing strategies for innovation. Whether you are a business student or an engineering student, this book offers a comprehensive view of managing technological innovation in today’s competitive landscape.