Marketing research is a crucial aspect of understanding consumer behavior, market trends, and making informed business decisions. The Essentials of Marketing Research, 3rd Edition, offers valuable insights and tools for students and professionals looking to enhance their knowledge in this field.
This edition provides a comprehensive overview of various marketing research topics with a practical and application-oriented approach. It equips readers with the necessary skills to solve business challenges, identify opportunities, and make data-driven decisions. The authors, drawing from their real-world experience in marketing research, cover qualitative research, sample size principles, literature reviews, and emerging market research tools.
The book is designed to give students a solid foundation in marketing research principles while being concise enough to be used in conjunction with case studies or projects. Whether you are a student delving into the world of marketing or a professional looking to deepen your understanding of market research, this book serves as a valuable resource.
Key Highlights:
- Up-to-date overview of marketing analysis topics
- Application-oriented approach
- In-depth coverage of qualitative research
- Guidance on sample size determination
- Exploration of new market research tools and techniques
ISBN Information:
- ISBN-10: 0078028817
- ISBN-13: 978-0078028816
Whether you are a student, educator, or a marketing professional, The Essentials of Marketing Research, 3rd Edition, offers a wealth of knowledge and practical insights to enhance your understanding of marketing analysis.
FAQs (Frequently Asked Questions)
1. Who can benefit from reading this book?
This book is beneficial for students studying marketing, professionals working in the marketing field, and educators teaching marketing research courses.
2. Is this book suitable for beginners in marketing research?
Yes, this book provides a comprehensive overview of marketing research topics and is suitable for beginners looking to understand the fundamentals of marketing analysis.
3. Are there practical examples included in the book?
Yes, the book includes practical examples and case studies to illustrate key concepts and principles discussed in marketing research.
4. How can I purchase a copy of The Essentials of Marketing Research, 3rd Edition?
You can purchase a copy of the book from various online retailers or local bookstores using the provided ISBN information.
Conclusion
The Essentials of Marketing Research, 3rd Edition, is a valuable resource for individuals looking to deepen their knowledge and skills in marketing analysis. With a practical approach, in-depth coverage of key topics, and real-world insights, this book serves as a comprehensive guide for students and professionals in the field of marketing. By exploring the essential principles and tools of marketing research, readers can enhance their ability to make informed decisions and drive business success.
Be the first to review “The Essentials of Marketing Research, 3rd Eidition”