Digital Marketing Strategic Planning & Integration by Annmarie Hanlon

“Digital Marketing Strategic Planning & Integration” by Annmarie Hanlon is a comprehensive guide that provides insights into the latest digital marketing trends and equips students and practitioners with the necessary tools to implement effective digital marketing strategies. With a focus on all aspects of digital marketing planning, this book serves as a roadmap for individuals embarking on their digital marketing journey.

The structure of the book aligns with the development of a digital marketing plan and offers a ready-made digital marketing plan template that readers can download and customize. Real-world case examples are incorporated throughout the chapters to provide practical insights into digital marketing strategies. Additionally, the book features various elements to enhance the learning experience, including “Smartphone sixty seconds” features to evaluate influencers, “Digital toolboxes” introducing expert tools like Google’s data sharing insights, and “Ethical insights” to prompt reflection on social issues and ethical considerations in marketing.

To complement the content, online resources are available for both instructors and students. These resources include PowerPoint slides, an instructor’s guide, exercises and activities corresponding to each chapter, digital marketing planning documents, templates for digital marketing models, quizzes, recommended video links, free online tools, and suggestions for SAGE journal articles.

This book is suitable for digital and e-marketing courses within marketing and advertising programs, as well as for professional courses catering to individuals seeking a holistic understanding of digital marketing strategies.

FAQs

1. Who is the author of “Digital Marketing Strategic Planning & Integration”?

The author of the book is Annmarie Hanlon.

2. What does the book cover?

The book covers all aspects of digital marketing planning, the latest digital marketing models, and offers a roadmap for developing a digital marketing plan.

3. What resources are available online to complement the book?

Online resources include PowerPoint slides, instructor guides, exercises, digital marketing planning documents, templates, quizzes, video links, online tools, and journal article recommendations.

Conclusion

“Digital Marketing Strategic Planning & Integration” is a valuable resource for individuals looking to enhance their digital marketing knowledge and skills. With practical insights, case examples, and a structured approach to developing digital marketing plans, this book serves as a comprehensive guide for students and professionals in the field. By leveraging the online resources provided, readers can further enrich their learning experience and stay updated on the evolving landscape of digital marketing strategies.