Digital Marketing Strategic Planning & Integration by Annmarie Hanlon

Digital Marketing Strategic Planning & Integration by Annmarie Hanlon is a comprehensive guide that offers insights into the latest digital marketing trends, tools, and strategies. With a focus on providing a roadmap for digital marketing planning, this book aims to equip students and practitioners with the necessary tools to implement effective digital marketing strategies.

The book covers all aspects of digital marketing planning and includes case examples from real-world organizations. It offers a range of features including “Smartphone sixty seconds” sections to evaluate influencers, “Digital toolboxes” introducing professional tools like Google’s data insights, and “Ethical insights” for a critical look at social issues in marketing.

Furthermore, the book is complemented by online resources such as PowerPoint slides, instructor guides, exercises, digital marketing planning documents, templates, quizzes, video links, free online tools, and article recommendations from SAGE journals. It is suitable for digital marketing courses in marketing and advertising degrees, as well as for professional courses seeking a comprehensive understanding of digital marketing.

### Key Features:
– Latest digital marketing trends and models
– Real-world case examples
– Online resources for instructors and students
– Ethical considerations in marketing
– Tools and templates for digital marketing planning

For those looking to delve into the intricacies of digital marketing planning and strategy, this book serves as a valuable resource.

### FAQ

**1. Who is the author of Digital Marketing Strategic Planning & Integration?**
– The author of the book is Annmarie Hanlon.

**2. What topics are covered in the book?**
– The book covers various aspects of digital marketing planning, latest trends, case examples, tools, and ethical considerations in marketing.

**3. Are there online resources available with the book?**
– Yes, the book is complemented by online resources including slides, guides, exercises, templates, quizzes, and more.

**4. Is the book suitable for professional courses?**
– Yes, the book is suitable for professional courses seeking a holistic understanding of digital marketing.

### Conclusion

Digital Marketing Strategic Planning & Integration by Annmarie Hanlon is a valuable resource for anyone looking to enhance their knowledge of digital marketing planning and strategy. With a focus on practical tools, real-world examples, and ethical considerations, this book offers a comprehensive guide to navigating the ever-evolving landscape of digital marketing.