Health Care Market Strategy Fifth Edition Steven G. Hillestad


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The fifth edition of Health Care Market Strategy by Steven G. Hillestad is a comprehensive guide that focuses on bridging the gap between marketing theory and implementation in the healthcare industry. This book provides step-by-step instructions on developing and executing successful marketing strategies using practical tactics. It introduces a unique model called the strategy/action fit, which helps in determining the right tactics to use at each stage of the market.

The latest edition of the book includes updated references to market champions, discussions on disruptive organizations and innovative leaders, and practical applications for strategy development and marketing planning processes. It also covers challenges in competitive markets, healthcare marketing essentials, and the impact of federal policies like Medicare and Medicaid on the industry.

About the Author

Steven G. Hillestad, the author of Health Care Market Strategy, is a seasoned professional with vast experience in healthcare marketing, strategy, acquisitions, and business development. He has worked with various healthcare organizations and has been actively involved in professional organizations. Dr. Berkowitz, another contributor to the book, is a renowned consultant in healthcare marketing research and has authored several books on healthcare marketing.


1. Who is the author of Health Care Market Strategy Fifth Edition?

The author of Health Care Market Strategy Fifth Edition is Steven G. Hillestad.

2. What topics are covered in the book?

The book covers topics such as marketing strategy development, competitive markets, federal policies impact on healthcare, and integrated marketing communications.


Health Care Market Strategy Fifth Edition is a valuable resource for students and professionals in the healthcare industry who are looking to enhance their knowledge of marketing strategies. With practical insights and real-world examples, this book is essential for understanding the dynamics of healthcare marketing and implementing effective strategies.

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