Health Communication Strategies and Skills for a New Era First Edition Claudia Parvanta


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Health communication plays a crucial role in educating individuals on health issues, influencing behavior change, and promoting overall well-being. “Health Communication Strategies and Skills for a New Era” by Claudia Parvanta is a comprehensive guide designed for undergraduate students in various health-related disciplines. This first edition introduces students to the fundamentals of health communication, providing them with practical skills and knowledge to develop effective interventions.

Key Features of the Book:

  • Explores media representations and consumption of health information
  • Provides examples and solutions for smaller scale health projects
  • Offers practical strategies for using digital and interactive media in health communication
  • Covers topics such as health disparities, women’s health, and health literacy
  • Addresses worksite health, school health, and healthcare industries where communication skills are essential

About the Author:

Claudia Parvanta, PhD, is a respected figure in the field of health communication. With a background in academia and government, Dr. Parvanta brings a wealth of experience to this book. Along with Dr. Sarah Bauerle Bassis, an Associate Professor at Temple University, she has contributed significantly to advancing the field of health communication through research and practical applications.


1. Who is the target audience for this book?

This book is designed for undergraduate students pursuing degrees in health science, health education, public health, health administration, nursing, allied health, and other health-related disciplines.

2. What topics are covered in the book?

The book covers a range of topics including media influences on health, community-based program planning, social marketing, health literacy, health disparities, and more.

3. Are there practical examples provided in the book?

Yes, the book offers examples and solutions tailored for smaller scale health projects, making the content more accessible and applicable to real-world scenarios.


“Health Communication Strategies and Skills for a New Era” is a valuable resource for students and professionals in the field of health communication. With its practical approach and comprehensive coverage of key topics, the book equips readers with the knowledge and skills needed to effectively communicate health information and promote positive health behaviors in diverse populations.

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