International Marketing Second Edition by Daniel W. Baack is a comprehensive guide that delves into the intricacies of international marketing. The authors, Daniel W. Baack and Donald Baack, bring a wealth of experience and knowledge to this textbook, making it a valuable resource for students, professionals, and academics in the field of marketing.
Key features of this book include:
- Insights into international marketing strategies and practices
- Coverage of the latest trends and developments in the global marketplace
- Case studies and real-world examples to illustrate key concepts
- An emphasis on ethical considerations in international marketing
Whether you are a student looking to deepen your understanding of international marketing principles or a marketing professional seeking to expand your global reach, International Marketing Second Edition is a valuable resource that will enrich your knowledge and broaden your perspective on the global business landscape.
ISBN Information:
- ISBN-10: 1506389228
- ISBN-13: 978-1506389226
About the Authors:
Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver with a background in International Business and Marketing. His research has been widely published in reputable marketing journals, and he has presented extensively at conferences around the world.
Donald Baack is a University Professor of Management at Pittsburg State University. With a Ph.D. in Organizational and Management Theory, he brings a wealth of knowledge and expertise to the field of marketing. Donald has also authored several books and articles on various aspects of management and marketing.
FAQs
What topics are covered in International Marketing Second Edition?
The book covers a wide range of topics including international marketing strategies, market entry modes, global consumer behavior, and ethical considerations in international marketing.
Who would benefit from reading this book?
Students, professionals, and academics in the field of marketing who are interested in expanding their knowledge of international marketing principles and practices would benefit from reading this book.
Are there case studies included in the book?
Yes, the book includes case studies and real-world examples to help illustrate key concepts and provide practical insights into international marketing strategies.
Conclusion:
International Marketing Second Edition by Daniel W. Baack is a comprehensive and insightful guide that provides valuable information on international marketing strategies and practices. With a focus on ethical considerations and real-world examples, this book is a must-read for anyone looking to enhance their understanding of global marketing trends and developments.
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