Exploring the realm of marketing is an essential aspect in today’s business landscape. “Marketing: An Introduction, 15th Edition” by Gary Armstrong is a must-have resource for students and professionals looking to grasp the fundamentals of effective marketing strategies.
This edition delves into how creating and capturing customer value plays a pivotal role in driving successful marketing initiatives. It sheds light on the major trends and forces shaping marketing in the digital age, emphasizing the significance of customer value, engagement, and relationships.
Through engaging chapter-opening vignettes, real-world company cases, and thought-provoking exercises at the end of each chapter, students are equipped with the knowledge and skills to apply marketing concepts to practical business scenarios. This comprehensive approach ensures that readers gain a deeper understanding of core marketing principles, strategies, and practices.
Whether you are a student embarking on your marketing journey or a seasoned professional looking to enhance your marketing prowess, “Marketing: An Introduction, 15th Edition” is a valuable companion that provides valuable insights into the dynamic world of marketing.
Key Book Details:
- ISBN-10: 1292433108
- ISBN-13: 978-1292433103
Perfect for courses in advertising, this book is your gateway to mastering the art and science of marketing. Get ready to transform your marketing strategies with the knowledge gleaned from this authoritative resource.
FAQs (Frequently Asked Questions)
1. Who is the author of “Marketing: An Introduction, 15th Edition”?
The book is authored by Gary Armstrong, a renowned figure in the field of marketing and a respected academician.
2. What makes this edition stand out from previous versions?
This 15th edition incorporates the latest trends and insights in marketing, particularly focusing on the digital age and its impact on customer relationships and engagement.
3. Is this book suitable for beginners in marketing?
Absolutely! “Marketing: An Introduction, 15th Edition” is designed to cater to both novices and experienced professionals, providing a solid foundation in marketing principles.
4. How can I best utilize this book for my studies or professional development?
Make sure to engage with the chapter exercises, real-world case studies, and examples provided in the book to enhance your understanding and practical application of marketing concepts.
Conclusion
As marketing continues to evolve in the digital era, “Marketing: An Introduction, 15th Edition” remains a relevant and indispensable guide for individuals seeking to navigate the complexities of modern marketing. Gain valuable insights, hone your skills, and elevate your marketing strategies with this comprehensive resource by Gary Armstrong.
Be the first to review “Marketing An Introduction, 15th edition Gary Armstrong”