Marketing An Introduction Fifth Edition by Rosalind Masterson

If you are interested in delving into the world of marketing, “Marketing An Introduction” by Rosalind Masterson is a valuable resource to consider. This fifth edition of the book offers insights into various aspects of marketing, providing a comprehensive overview for students and professionals alike.

The book covers fundamental concepts of marketing, strategic planning, consumer behavior, branding, digital marketing, and more. With contributions from notable authors in the field, including Rosalind Masterson, Nichola Phillips, and David Pickton, the content is both insightful and practical.

For those looking to enhance their understanding of marketing principles and strategies, this book serves as a go-to guide for staying updated on the latest industry trends and best practices.

With its engaging writing style and relevant examples, “Marketing An Introduction” proves to be a valuable asset for anyone looking to expand their knowledge in the field of marketing.

## FAQ

### What is the ISBN-10 of “Marketing An Introduction Fifth Edition”?
The ISBN-10 of “Marketing An Introduction Fifth Edition” by Rosalind Masterson is 1526494574.

### What is the ISBN-13 of the book?
The ISBN-13 of the book is 978-1526494573.

### Who are the authors of the book?
The authors of “Marketing An Introduction Fifth Edition” are Rosalind Masterson, Nichola Phillips, and David Pickton.

### What are some of the topics covered in the book?
The book covers concepts such as strategic planning, consumer behavior, branding, digital marketing, and more.

### Where can I purchase the book?
The book can be purchased through various online retailers or bookstores.

## Conclusion

“Marketing An Introduction Fifth Edition” offers a comprehensive and insightful look into the world of marketing. With contributions from experienced authors and industry experts, the book provides valuable knowledge and practical advice for students and professionals in the field. Whether you are new to marketing or looking to enhance your skills, this book serves as an essential resource for understanding key marketing concepts and strategies.