Principles of Marketing 18th Edition Philip Kotler


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If you are looking for a comprehensive guide to marketing strategies and principles, the 18th Edition of “Principles of Marketing” by Philip Kotler is a must-read. This edition dives deep into the changing landscape of marketing in the digital age, emphasizing the importance of building meaningful connections with customers.

Key Details:

  • ISBN-10: 1292341130
  • ISBN-13: 978-1292341132

In today’s fast-paced digital world, marketers face the challenge of creating engaging communities of customers who truly value their products and brands. “Principles of Marketing” equips students with the knowledge and skills needed to develop these essential customer connections.

Authors Kotler and Armstrong present marketing concepts within a customer-value framework, emphasizing the creation of value and lasting customer relationships. This 18th edition has been updated to encompass the latest trends in marketing, showcasing how companies leverage digital technologies to enhance customer engagement and shape brand conversations.

If you are striving to make your products and brands an integral part of your customers’ lives, this book provides invaluable insights and strategies to achieve that goal.


1. Who are the authors of this book?

The book “Principles of Marketing 18th Edition” is authored by Philip Kotler and Gary Armstrong.

2. What are some key themes covered in this edition?

Some key themes explored in this edition include customer value, building customer relationships, digital marketing trends, and brand engagement.

3. Is this book suitable for beginners in marketing?

Yes, this book is suitable for beginners as it covers fundamental marketing concepts in an easy-to-understand manner.


“Principles of Marketing 18th Edition” by Philip Kotler is a valuable resource for anyone looking to navigate the complexities of modern marketing. By emphasizing the importance of customer connections and engagement, this book offers practical insights and strategies that are essential for success in today’s digital marketplace. Whether you are a student, a marketing professional, or a business owner, this edition provides a roadmap for creating meaningful relationships with your customers and driving long-term value for your brand.

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