Principles of Marketing for a Digital Age Second Edition by Tracy L. Tuten

Are you looking to enhance your knowledge of marketing in the digital age? “Principles of Marketing for a Digital Age Second Edition” by Tracy L. Tuten is the perfect resource for college students and professionals alike. This comprehensive textbook introduces readers to essential concepts and tools for thriving in modern marketing landscapes. The updated Second Edition focuses on digital and social media marketing, while also addressing the impact of Covid-19 on consumer behavior and highlighting the importance of sustainability, diversity, and inclusivity in marketing practices.

• ISBN-10: 1529779790
• ISBN-13: 978-1529779790
• Edition: Second Edition

Whether you are a marketing student or a professional looking to stay ahead in the industry, this book equips you with the knowledge and skills needed to become a successful and socially responsible marketer.

FAQs

What are the key features of “Principles of Marketing for a Digital Age Second Edition”?

The book focuses on digital and social media marketing, covers the implications of Covid-19 on consumer behavior, and emphasizes sustainability, diversity, and inclusion in marketing.

Who is the author of this book?

The author of “Principles of Marketing for a Digital Age Second Edition” is Tracy L. Tuten.

Is this book suitable for marketing professionals?

Yes, this book is suitable for marketing professionals looking to stay updated with the latest trends and practices in digital marketing.

Does the Second Edition offer new content compared to the previous edition?

Yes, the Second Edition includes updated information on the impact of Covid-19 on consumer behavior and an increased focus on sustainability, diversity, and inclusion.

Conclusion

“Principles of Marketing for a Digital Age Second Edition” is a valuable resource that covers essential marketing concepts tailored for the digital era. By delving into topics such as digital and social media marketing, the impact of Covid-19, sustainability, diversity, and inclusion, this book equips readers with the knowledge and skills needed to excel in today’s marketing landscape. Whether you are a student or a professional, this book will help you navigate and succeed in the ever-evolving world of marketing.