“Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era” is a book authored by Clyde Philip Rolston, aimed at providing a comprehensive insight into how music is professionally marketed in the modern digital landscape. The third edition of the book is a valuable resource for marketing professionals, music business students, and independent artists, offering updated content to align with current industry trends.
Key features of the third edition include:
- Social media strategies for marketing artists, contributed by Ariel Hyatt of CYBER PR.
- An exploration of big data matrices like SoundScan used in the music industry.
- An in-depth look at branding in the music industry, with a focus on its impact on artists.
About the Author
The book’s authors include Amy Macy, Clyde Philip Rolston, Paul Allen, and the late Tom Hutchison. Amy Macy is a Professor in the Department of Recording Industry at Middle Tennessee State University, with vast experience in marketing for labels such as MTM, MCA, and RCA Label Group. Clyde Philip Rolston is a Professor of Music Business at Belmont University with a background in marketing at Centaur Records. Paul Allen, also from Middle Tennessee State University, is a co-author of Record Label Marketing and a seasoned lecturer in artist management and music business. Tom Hutchison, who sadly passed away, had extensive experience in marketing and worked with renowned artists like Faith Hill and The Dixie Chicks.
FAQs
Q: Who is the target audience for this book?
A: The book is designed for marketing professionals, music business students, and independent artists looking to understand the branding and marketing strategies used in the music industry.
Q: What new features are included in the third edition?
A: The third edition includes updated content on social media strategies, big data matrices, and an in-depth exploration of branding in the music industry.
Q: What are the credentials of the authors?
A: The authors bring a wealth of experience in marketing and music business, with backgrounds in academia and practical industry experience, working with major record labels and artists.
Conclusion
“Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era” offers valuable insights into the intricacies of marketing in the music industry. With a focus on modern digital strategies and branding techniques, this book serves as a comprehensive guide for anyone looking to understand the dynamics of marketing music in today’s digital landscape.
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