Selling Today Partnering to Create Value 14th Edition Gerald Manning


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If you are looking for a comprehensive resource to enhance your personal selling skills and navigate the information revolution era, Selling Today: Partnering to Create Value by Gerald Manning is the ideal choice. This 14th edition textbook is designed to provide you with a deep understanding of personal selling techniques through academic theory, role-play scenarios, real-world applications, and ethical dilemmas.

The book focuses on the importance of developing strong personal selling skills in today’s business environment, where sales and service play a crucial role. With a wealth of “learn by doing” materials included, this edition offers practical tools to reinforce your learning process and prepare you for success in the evolving world of business.

Key Details:

  • ISBN-10: 0134477405
  • ISBN-13: 978-0134477404

FAQs about Selling Today: Partnering to Create Value 14th Edition

1. Is this book suitable for beginners in personal selling?

Yes, this book is catered to individuals looking to develop their personal selling skills, whether they are beginners or have some experience in the field.

2. Does the book include practical exercises for applying personal selling techniques?

Yes, the 14th edition offers a wealth of “learn by doing” materials, including role-play scenarios and real-world applications, to help readers practice and apply the concepts learned.

3. How does this edition address the changing business landscape?

This edition is updated to reflect the transition from a production-centric focus to a sales and service-centric focus in developed nations, preparing readers for success in the evolving business environment.

4. Are there ethical considerations discussed in the book?

Yes, the book presents ethical dilemmas to help readers understand the importance of ethical behavior in personal selling and business interactions.


Selling Today: Partnering to Create Value 14th Edition by Gerald Manning is a valuable resource for individuals looking to enhance their personal selling skills and succeed in today’s dynamic business landscape. With a focus on practical application, ethical considerations, and real-world scenarios, this edition equips readers with the tools needed to thrive as effective business professionals.

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