Sports Marketing A Strategic Perspective (9780367141653)

Sports Marketing: A Strategic Perspective is a highly acclaimed textbook that serves as a comprehensive and insightful introduction to the world of sports marketing. Published with the ISBN-13 number 978-0367141653, this textbook is considered the go-to resource for students, professionals, and enthusiasts who wish to delve deeper into the strategic aspects of marketing within the sports industry.

The book covers a wide array of topics essential for understanding sports marketing, such as consumer behavior, market research, promotions, pricing, sponsorship, business ethics, technology, and e-marketing. What sets this textbook apart is its strategic approach to every facet of the marketing process, emphasizing the importance of effective planning, implementation, and control.

With the sixth edition now available, Sports Marketing: A Strategic Perspective has been updated to include expanded coverage of social and digital media, analytics, ethical considerations, and more international case studies and examples. The inclusion of real-world case studies, biographies of key industry figures, and interactive review exercises make this textbook both engaging and informative.

Whether you are a student taking a sports marketing course or a professional seeking to enhance your industry knowledge, this book serves as a valuable resource. Additionally, the companion website offers supplementary resources for both instructors and students, including an instructor’s guide, test questions, presentation slides, and curated weblinks.

For those interested in mastering the strategic nuances of sports marketing, Sports Marketing: A Strategic Perspective is an indispensable tool that provides a solid foundation for academic studies and professional development in the field.

FAQs

1. Who is the target audience for Sports Marketing: A Strategic Perspective?

The book is designed for students studying sports marketing or sports business courses, as well as professionals in the sports marketing industry looking to enhance their knowledge and skills.

2. What makes this textbook unique?

One of the key distinguishing features of this textbook is its strategic approach to sports marketing, emphasizing the importance of planning, implementation, and control in every aspect of the marketing process.

3. Are there additional resources available for readers?

Yes, the companion website for the textbook offers extra resources such as an instructor’s guide, test questions, presentation slides, and useful weblinks for further exploration of the subject.

Conclusion

Sports Marketing: A Strategic Perspective is an essential resource for anyone looking to gain a comprehensive understanding of sports marketing from a strategic standpoint. With its engaging content, real-world case studies, and updated information on contemporary marketing trends, this textbook remains a valuable asset for students and professionals in the field. By delving into the core principles and practices of sports marketing, readers can enhance their knowledge and expertise in this dynamic industry.