If you are interested in mastering the art of pricing strategies and understanding how to effectively capture the value of your products, “Pricing Strategies Harvesting Product Value Second Edition” by Robert M. Schindler is a valuable resource. This test bank provides comprehensive insights and practical exercises to help you enhance your knowledge and skills in the field of pricing.
Test Bank for Pricing Strategies Harvesting Product Value Second Edition by Robert M. Schindler
Key Details:
- ISBN-10: 1526494418
- ISBN-13: 978-1526494412
- Edition: Second Edition
About the Author:
Robert M. Schindler is a distinguished professor of marketing at Rutgers University in Camden, New Jersey. With a focus on consumer perception and motivation, particularly in relation to pricing strategies, Schindler has contributed significantly to the field through his research and publications. His work has been featured in prestigious journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Retailing, the Journal of Advertising, and the Journal of Consumer Psychology.
He holds a BA in biochemistry and psychology from the University of Pennsylvania, as well as an MS and PhD in cognitive psychology from the University of Massachusetts. Schindler has been educating students on marketing, consumer behavior, and pricing at Rutgers University since 1989. His dedication to teaching excellence has been recognized through awards such as the Rutgers University Scholar-Teacher Award and the Chancellor’s Award for Teaching Excellence.
FAQs
1. Who can benefit from this test bank?
This test bank is ideal for students, researchers, and professionals interested in gaining a deeper understanding of pricing strategies and how to optimize product value.
2. What makes this test bank valuable?
This test bank offers practical exercises, real-world examples, and insights from an esteemed author with extensive experience in the field of marketing and pricing.
3. Is this test bank suitable for self-study?
Yes, this test bank can be used for self-study purposes to enhance knowledge and skills in pricing strategies.
Conclusion
In conclusion, “Pricing Strategies Harvesting Product Value Second Edition” by Robert M. Schindler is a comprehensive resource for individuals looking to delve deeper into the world of pricing strategies and consumer behavior. With a focus on practical applications and theoretical foundations, this test bank can help readers sharpen their pricing skills and optimize the value of their products in the market.
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