If you are looking for a comprehensive guide to sports marketing, then “Sports Marketing: A Strategic Perspective” is the book for you. This authoritative textbook offers a strategic approach to understanding the ins and outs of sports marketing. From setting goals to implementing strategies, this book covers all the essential elements of the marketing process.
Key topics covered in the book include consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing. The sixth edition of the book has been revised and updated to include expanded coverage of social and digital media, analytics, and ethical issues. Additionally, there are more international articles and examples to provide a well-rounded view of the global sports business landscape.
The book features real-world case studies, biographies of industry figures, and review exercises to help readers apply the concepts learned. It is a valuable resource for students taking sports marketing or sports business courses, as well as professionals looking to enhance their knowledge and skills in sports marketing.
For instructors and students, a companion website offers additional resources such as an instructor’s guide, test questions, presentation slides, and useful web links to enrich the learning experience.
Key Details:
- ISBN-10: 0367141655
- ISBN-13: 978-0367141653
- Edition: 6th Edition
FAQs (Frequently Asked Questions)
Q: Who is the target audience for this book?
A: The book is suitable for students taking sports marketing or sports business courses, as well as sports marketing practitioners looking to enhance their professional skills.
Q: Are there any additional resources available with the book?
A: Yes, a companion website provides resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful web links.
Q: What topics are covered in the book?
A: The book covers key topics such as consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing.
Conclusion:
“Sports Marketing: A Strategic Perspective” offers a comprehensive and strategic approach to understanding sports marketing. Whether you are a student or a professional in the sports marketing industry, this book provides valuable insights and practical knowledge to enhance your understanding of the field.
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