Strategic Market Management, 11th Edition by David A. Aaker, Christine Moorman Test Bank


  Format: Downloadable ZIP File

  Resource Type: Test bank

  Duration: Unlimited downloads

  Delivery: Instant Download

If you are looking for a comprehensive test bank for “Strategic Market Management, 11th Edition” by David A. Aaker and Christine Moorman, you are in the right place. This test bank is designed to accompany the 11th edition of the book and includes a wide range of questions that will help you assess your understanding of the key concepts covered in the text.

The book itself, “Strategic Market Management,” focuses on helping managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. It provides decision-makers with concepts, methods, and procedures to improve the quality of their strategic decision-making. The 11th Edition equips students in strategic marketing, policy, planning, and entrepreneurship courses with critical knowledge and skills for successful market management, including strategic analysis, innovation, cross-functional collaboration, and sustainable advantage development.

Key Details:

  • ISBN-10: 1119392209
  • ISBN-13: 978-1119392200
  • Edition: 11th

Features of the Test Bank:

  • Comprehensive collection of test questions
  • Aligned with the content of the 11th edition of “Strategic Market Management”
  • Designed to help assess and reinforce understanding
  • Useful for both instructors and students


1. What is included in the test bank for “Strategic Market Management, 11th Edition”?

The test bank includes a variety of question types such as multiple-choice, true/false, and short answer questions that cover the key concepts and topics discussed in the book.

2. How can the test bank be used?

The test bank can be used by instructors to create quizzes, tests, and assignments for students. Students can also use the test bank to practice and assess their knowledge of strategic market management concepts.

3. Is the test bank an official resource related to the textbook?

Yes, the test bank is designed to complement the content of the 11th edition of “Strategic Market Management” by Aaker and Moorman.


With the “Strategic Market Management, 11th Edition Test Bank” by Aaker and Moorman, both instructors and students can enhance their learning and teaching experience in the field of strategic marketing. The comprehensive set of questions provided in the test bank ensures a thorough understanding of the key principles and strategies outlined in the book.

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