If you are looking to delve into the world of marketing research, “The Essentials of Marketing Analysis” is a valuable resource. This third edition provides a thorough overview of various marketing analysis topics, delivering practical tools and skills to tackle business challenges and capitalize on opportunities. The authors, drawing from their extensive experience in real-world marketing research, cover qualitative research, sample size principles, literature reviews, and emerging market research tools.
Key Details:
- ISBN-10: 0078028817
- ISBN-13: 978-0078028816
The book adopts an application-oriented approach, empowering students to gain a strong grasp of market research principles while being concise enough for use in case studies or projects. Whether you are a student or a professional seeking to enhance your marketing research skills, this edition is a valuable addition to your library.
About the Book:
Essentials of Marketing Analysis concisely delivers an up-to-date overview of a broad selection of advertising analysis matters. It takes an application-oriented method, offering college students with the instruments and abilities vital to resolve enterprise issues and exploit enterprise alternatives. The authors’ years of expertise in real-world advertising research is clear all through, from their thorough therapy of qualitative research (given quick shrift in lots of different books) to their educated protection of pattern measurement rules-of-thumb, conducting a background literature overview, and the significance of new market research instruments and strategies. Essentials of Marketing Analysis provides college students a robust command of market research rules while being concise enough to use alongside cases or projects.
FAQs
1. Who can benefit from reading this book?
Students and professionals in the field of marketing, market research, business, and related areas can benefit from the insights provided in this book.
2. Are there practical examples included in the book?
Yes, the book provides practical examples and case studies to illustrate key concepts in marketing analysis.
3. Is this book suitable for beginners in marketing research?
Yes, the book is designed to be accessible to beginners in marketing research while also offering valuable insights for experienced professionals.
Conclusion
“The Essentials of Marketing Analysis, 3rd Edition” is a comprehensive guide that equips readers with the essential tools and knowledge needed to excel in the field of marketing research. With a practical and application-oriented approach, this book is a valuable resource for students and professionals seeking to sharpen their skills and stay updated on the latest trends in marketing analysis. Dive into this edition to enhance your understanding of marketing research principles and methodologies.
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