Sport management is a rapidly growing industry that continues to expand in size and scope on a global scale. For those looking to delve into this exciting field, understanding the core principles and best practices in contemporary sport management is essential. This comprehensive textbook provides a complete introduction to the key functional areas of sport management, offering insights into governance, leadership, tourism, events, and more.
Key Topics Covered in the Textbook:
- Managing organizational performance
- Communication and social media in sports
- Sponsorship and marketing strategies
- The impact of sports on society
- Future directions for sport management
Written by a team of experts from around the world, this textbook takes a global perspective on sport management, examining various levels from professional and high-performance sports to non-profit organizations and grassroots initiatives. Each chapter is enriched with real-world case studies and practical features to help students apply theoretical concepts to real-life scenarios.
With a companion website that offers additional resources for both students and instructors, this textbook is an invaluable resource for any sport management course at the university level.
ISBN Information:
- ISBN-10: 1138100633
- ISBN-13: 978-1138100633
FAQs (Frequently Asked Questions)
1. Who can benefit from studying sport management?
Sport management is beneficial for individuals interested in pursuing a career in sports administration, event management, marketing, and other related fields within the sports industry.
2. What career opportunities are available in sport management?
Graduates with a background in sport management can explore opportunities in sports marketing, event planning, facility management, athletic administration, and more.
3. How important is international perspective in sport management?
An international perspective in sport management is crucial in today’s interconnected world, as it allows professionals to understand cultural differences, global trends, and diverse approaches to managing sports organizations.
Conclusion
Understanding sport management is essential for navigating the complex and dynamic world of sports business. This comprehensive textbook offers a valuable resource for students and professionals seeking to gain insights into the key principles and practices in sport management. By exploring a wide range of topics and real-world case studies, readers can develop a solid foundation for success in the field of sports management.
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