The Marketing Plan Handbook, Fifth Edition, Marian Burk – SM.doc


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“The Marketing Plan Handbook, Fifth Edition” by Marian Burk is a comprehensive guide tailored for undergraduate marketing students and industry professionals. This text not only caters to academic needs but also equips professionals with practical insights into the world of marketing. It serves as a step-by-step manual for developing a realistic and personalized marketing plan.

Key Details:

  • ISBN-10: 0133078353
  • ISBN-13: 978-0133078350


Directed towards undergraduate marketing majors, “The Marketing Plan Handbook” stands out as a practical resource for aspiring marketing professionals. It offers a systematic approach to crafting marketing strategies and plans, making it an essential handbook for those entering the marketing field.

Why Choose This Handbook:

  • Comprehensive and easy-to-follow guide
  • Covers all aspects of developing a marketing plan
  • Addresses both academic and industry needs
  • Provides practical insights for real-world applications


Q: Who is the target audience for this handbook?

A: The primary audience includes undergraduate marketing students, but it is also beneficial for industry professionals looking to enhance their marketing planning skills.

Q: Does the handbook offer practical guidance for implementing marketing strategies?

A: Yes, “The Marketing Plan Handbook” provides practical content and a step-by-step approach to develop and execute marketing plans effectively.

Q: Is this handbook suitable for beginners in the field of marketing?

A: Absolutely! This handbook is designed to be beginner-friendly and guides individuals through the process of creating a customized marketing plan from start to finish.


“The Marketing Plan Handbook, Fifth Edition” by Marian Burk is a valuable asset for anyone looking to dive deep into the world of marketing planning. With its practical approach and comprehensive coverage, it serves as a go-to resource for understanding and implementing effective marketing strategies.

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